Wayne’s World And Uber eats

Wayne and Garth, the original local access tv heroes, reunited to support local restaurants who’d been hit particularly hard during the pandemic. As the face of our “Eat Local” initiative for Uber Eats, they appeared on SNL and the Super Bowl to spread the word nationally, and then got busy on a local level endorsing and promoting local restaurants across the country.

SNL teaser

Super Bowl

Every Super Bowl, brands compete to have the cutest baby, sexiest celebrity, most relevant cultural reference or hottest track. But Wayne and Garth’s message was way too important to do any of those things. So they did all of them.

Credit roll

And then to give credit where credit was due, we created a 2.5 hour credit roll on YouTube that featured the names of every local restaurant on Uber Eats. And we made sure those 2.5 hours were entertaining enough to keep people watching with everything from a jam sesh with Alice Cooper to doing their nails with Cardi B to Garth painting Wayne to...well there were 2.5 hours of shenanigans.

GETTING LOCAL

Finally, we tapped into Wayne and Garth’s local access roots so they could endorse, support and promote local restaurants in cities across the country.